Why Natracare is working towards its B Corp certification

Natracare is abundantly certified for its period and personal care products. From working towards and receiving our Seedling Compostable Mark and EWG Certification right through to being Vegan Approved, there are 101 ways we can positively show how much we care for both people and the planet. But, there’s just one thing we’re missing…

B Corp certification.

What is B Corp?

B Corp is validation of a company’s commitment and practice in creating a better world, measured across five different pillars. Solutions to challenging problems in our social and environmental spaces aren’t solved by individuals, governments and non-profits alone. We must all take action and play our part in creating a fairer and greener society.

For Natracare to be a certified B Corporation business, we’ll be measured and  independently verified that we meet high standards in the following areas:

  • Governance – policies and practices about Natracare’s mission, ethics, accountability and transparency.
  • Workers – contribution to Natracare employees’ financial, physical, professional, and social well-being.
  • Community – contribution to the economic and social well-being of the communities in which Natracare operates.
  • Environment – its overall environmental stewardship.
  • Customers – the value that Natracare creates for direct customers, and the consumers of Natracare products.

In the UK, there are now over 2,000 companies that are certified B Corp and we’re gearing up to join the pack.

How do companies become a B Corp?

To achieve and keep the certification, every company must complete 3 steps:

  1. Complete the B Impact Assessment and achieve a minimum of 80+ points. The assessment helps us to track and measure our impact on our workers, communities, customers and the environment.
  2. Meet the B Corp legal requirement which aligns our own values with B Corp Movements values.
  3. Sign the B Corp agreement! We then publicly share our score with you and recertify every 3 years so we stay accountable.

Why is it important for Natracare to become a B Corp?

In 1989, our founder Susie disrupted a billion-dollar menstrual products industry by providing people with periods products that put bodies and the planet first. Since then, Natracare has worked hard to create science-based solutions to provide natural but quality care.

Susie Hewson, founder of Natracare, holding her organic tampons.

Now, when many ethical shoppers pick up a product, B Corp certified labels are increasingly recognised and sought after. It shows that the businesses we are buying from are supporting their consumers, staff, stakeholders and the environment.

For the past 3 decades, we have dedicated our work to providing sustainable products, making ethical choices and championing bodies. Now, we’re ready to wear our own B Corp badge with pride.

When will Natracare become a B Corp?

Natracare aims to be B Corp certified by the end of 2024! We’re doing the work of pulling together all of the evidence required for the B Impact assessment. After submission, a B Corp analyst to review our data with us. This is to check, verify and hold us accountable. We’re excited to be able to prove our commitment to be kind to people and the planet even further!

Natracare is founded on principles of ethical and sustainable practises, and what better way to prove this than with B Corp!

Do you look for the B Corp label on products? Let us know in the comments below.

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