Take the pledge, join project #BeKind

Learn simple ways to implement sustainable practices and commit to at least 30 days of practising kindness to your body and our planet.


Data shows that, on average, we put 168 known chemicals onto our bodies a day.1

Our products contain none of them. Now it’s your turn, project #BeKind is your pledge to remove as many toxins from your life as your can.


There’s 2 million tons plastic floating in our oceans.2 It’s choking our water ways and showing up in the blood streams of animals and people.3

We took the plastic out of our products. Our #BeKind pledge will helps you take them out of your home.

for all…

Our goal is not to be perfect in how we advocate for a healthier us and planet. It’s to be present and aware. It’s about a cornerstone of kindness. What is more kind to us, our bodies and our environment.

The #BeKind pledge is your commitment to choose the kindest choice for all.

What can you do to Be Kind?

Take the #BeKind Pledge

Join us and pledge to at least 30 days of showing your body and our planet kindness by:

  • Choosing certified organic, plastic free and biodegradable products in order to avoid known chemicals of concern.
  • Committing to composting, recycling and reducing your overall carbon footprint.

Start composting your waste at home

By composting, not only are you reducing the amount of waste going to landfill, but you are playing your part in supporting a healthy ecosystem.

Read our composting guide for information on how to get started!

Make toxin free swaps

Simple swaps in your daily routine can make a big impact to your health and environment.

Look for toxins in your products and swap out for cleaner alternatives. Read our toxin free swap guide for our recommendations!

#BeKind to each other

We’ve created a kindness calendar that includes simple tips on sustainable living, and how to be more kind to your body and to the planet.

30 day kindness challenge

Join the #BeKind community

Join our community of people taking part in the #BeKind project. Together we share composting tips, organic swap recommendations, toxin free cleaning tips and more – to be kinder to our bodies, the planet and each other.

project #BeKind community post
project #BeKind community post
project #BeKind community post
project #BeKind community post
project #BeKind community post
project #BeKind community post
project #BeKind community post
project #BeKind community post

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project #BeKind in the News

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Be Kind to your body, planet and to all

Further reading + references

  1. EWG.org – The Toxic Twelve Chemicals and Contaminants in Cosmetics
  2. Global Citizen – Which Period Products Are Best for the Environment?
  3. Eriksen M, Cowger W, Erdle LM, Coffin S, Villarrubia-Gómez P, Moore CJ, et al, 2023 – A growing plastic smog, now estimated to be over 170 trillion plastic particles afloat in the world’s oceans—Urgent solutions required
  4. BBC Sounds, Just One Thing with Michael Mosley – Be Kind