Bodywise (UK) Ltd, Natracare’s Founding Company Is Officially B Corp Certified

Bodywise (UK) Ltd, responsible for the global leading brand of sustainable period products, Natracare, joins an international community of businesses that meet high standards of social and environmental impact

Natracare, the first organic and natural brand of period products, is proud to announce the official certification of its parent company, Bodywise (UK) Ltd, as a B Corporation (B Corp). This certification recognises Natracare’s commitment to social and environmental performance, transparency and accountability. Principles the company has held since its founding in 1989.

To become a B Corp, companies must meet rigorous standards measured across five key areas: Governance, Workers, Community, Environment and Customers. Under the auspices of its parent company, Natracare’s comprehensive evaluation showcases its achievement and continuous dedication to making a positive impact.

“The very foundation of my company was laser-focused in designing for environmental and social change,” said Susie Hewson, CEO of Bodywise (UK) Ltd, Natracare LLC and the founder of Natracare.

Achieving B Corp certification is an acknowledgement of how well we got our principles, practices and processes right these past 35 years. We are proud to have met the B Corp criteria by staying committed to the values the company was founded on.

B Corp’s Impact Business Models (IBMs) are the measurement for the ways that a business is designed to create a specific positive benefit. According to B Corp, “a company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders.”

Natracare is proud to have achieved four (4) Impact Business Models (IBMs):

Three for Environment:

  • Resource Conservation
  • Land/Wildlife Conservation
  • Toxin Reduction/Remediation

One for Customers:

  • Health & Wellness Improvement

One of the key areas of impact for Natracare remains plastic education and reduction. According to the company’s research:

On average, there are 36 grams of plastic in every packet of traditional period pads that enter the market. That’s 2.4 grams of plastic per pad, and 2.5 grams for the wrappers and packaging. This equates to the equivalent of an average of five plastic carrier bags per pack of period pads under the industry’s traditional manufacturing practices.

Under Natracare’s plastic-free manufacturing practices, in the past year alone, the brand sold over half a million packs of plastic-free period pads, resulting in an estimated 195,995,880 grams of plastic saved. This equates to around 430,000 pounds of plastic saved – more than the weight of a blue whale. Natracare’s campaigns seek to protect and restore marine environments often polluted by discarded period products. By producing certified industrially compostable products, the company is excludes crude oil from its products and operations—and keeping oil-based plastics out of landfills or from being produced in the first place.

Additionally, by using biodegradable cardboard applicators instead of plastic applicators, Natracare prevented 11 million plastic applicators from being flushed or entering landfills in the last year.

Through Natracare and its #BeKind mission, Susie Hewson encourages consumers to look past the endless greenwashing in the marketplace and make informed, conscious and positive choices. Natracare remains committed to continuous improvement and transparency. Project #BeKind is the brand’s foundational company mission to do their part to help the environment.

View Bodywise (UK) Ltd’s Overall B Impact Score
Take the #BeKind pledge and join the movement. Green Your Life. PERIOD.
View the Natracare product range.


Notes to editors

Natracare is the first company in the world to provide plant-based, certified organic cotton tampons and totally chlorine-free menstrual pads and panty liners. Natracare products are biodegradable and can even be composted. Susie Hewson created the brand in 1989 in response to the growing danger to human health and the environment from dioxin pollution in the pulping industries with the chlorine bleaching of paper products.

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