All Natracare products hold LOHAS certification.
LOHAS (Lifestyles of Health and Sustainability) continues to be a major influence on consumer behaviour and is a growing principle for manufacturers to aspire to.
In a recent report, Industry selected LOHAS as one of four key words for future consumption trends and identified sustainability as a priority, placing significant resource into educating the public about how the term relates to consumer choices.
Natracare achieved the very first LOHAS award for a non-food product from the Korean Standards Association (KSA) shortly after the brand was launched in Korea.
The LOHAS concept has been influential and has brought about the introduction a LOHAS certification. This assesses products for their ‘environmental friendliness’, based on the LOHAS assessment scheme established by the American Natural Marketing Institute. The criteria for certification include: leadership, management philosophy, eco-friendly performance, sustainability and social contributions of the company concerned. Certification lasts one year but can continue after reassessment by KSA auditors. To date, more than 90 products, Natracare included, from 59 companies have received LOHAS certification.
Apart from the sustainability award, the term ‘LOHAS’ is certainly gaining a great deal of recognition and is becoming a way of life. Even if you’ve never heard of it, you should be living a life that is kinder towards people and the Earth.